CONTEMPORARY_ISSUES_IN_MALAYSIAN_TOURISM

CONTEMPORARY ISSUES IN MALAYSIAN TOURISM

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Universiti Utara Malaysia Press

Publisher : UUM PRESS Categories : Education & Reference Author Name : Nurhazani Mohd Shariff, Jasmine Zea Raziah Radha Rashid Radha & Roshita Abdul Razak Original Language : Malaysia

Publisher : UUM PRESS

Category : Education & Reference

Author Name : Nurhazani Mohd Shariff, Jasmine Zea Raziah Radha Rashid Radha & Roshita Abdul Razak

Original Language : Malaysia

Rights sold in :

Paperback : 160 pages

ISBN/ISSN/Unique Identifier : 978-9672486961

Dimensions :

Contemporary Issues in Malaysian Tourism is a book that aims to present a new and refreshing approach to the study of tourism. It highlights significant issues in the Malaysian context, ranging from tourism education to e-tourism, as well as challenges in sustaining tourism destinations and managing hospitality operations during the recent Covid-19 pandemic.

As the scope of the content is wide-ranging, this book provides an overview of how Malaysia’s tourism industry operates and would benefit destination managers, marketers, policymakers and other stakeholders.

Divided into three sections, this book is a collection of both empirical and theoretical research, covering several topics such as community- based ecotourism, Islamic tourism, sports tourism, food tourism and green tourism.

It is suitable for students, academicians, and practitioners alike as it introduces key ideas and presents several perspectives on how stakeholders in the industry understand the issues, the challenges being faced, and the necessary measures taken to meet the ever-growing demand for travelling.