ESTABLISHING COMPETITIVE UNIVERSITY - A STRATEGIC MANAGEMENT PERSPECTIVE
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Universiti Utara Malaysia Press
Publisher : UUM PRESS
Category : Education & Reference
Author Name : Ahmed Abubakar & Haim Hilman Abdullah
Original Language : Malaysia
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Paperback : 108 pages
ISBN/ISSN/Unique Identifier : 978-9670031040
Dimensions :
It is not by chance that the issue of university competitiveness has gained prominence. The university rankings have become a significant part of the tertiary education landscape globally. Establishing Competitive University: A Strategic Management Perspective is a book that provides higher education institutions, particularly university stakeholders, with the knowledge they need to establish a flagship university.
The book has three parts, namely: competitive university and performance excellence; strategic factors for university competitiveness; and theories, strategic model, and techniques for university competitiveness. It explains competitive universities’ performance excellence and provides a model for university competitiveness that focuses on factors like strategy, structure, leadership, talent management, technology integration, and quality culture.
These factors are strategic to the development of a university that can compete in the ranking tables across the globe. The book also explains the techniques for high placement in the world university ranking.
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